Didi udofia is a writer and creative strategist
Open to exciting and innovative projects in pop culture and music, fashion, African art and beauty.
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Working across the editorial division at Visual Talent Publishers - home to Wonderland Magazine, Rollacoaster and Man About Town - I wrote feature and editorial pieces on key figures in music and fashion in the UK and US between 2019 & 2020.
My writing contributions have now become entirely freelance and you can find me in print and online for Lampoon, Present Space and more.
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I lead creative strategy and digital marketing for a number of Lagos-based companies including The Cellar Cru, The Kowa Studio and Ebbe.
I also serve as Digital Lead at SLIQ, a beauty startup based in London working within the global textured hair industry. I oversee editorial content and write copy, with experience in building a brand voice, navigating CMS and developing effective SEO strategy.
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I graduated from the University of Edinburgh in 2021 with a first-class English Literature MScR (Masters of Science by Research). In this time, I developed a keen and meticulous drive for academic research in my field of African and diasporic literature.
A brief dive into pedagogic research during my undergraduate degree at the University of Surrey sees my earlier work showcased in a student-staff partnered book published by Palgrave Macmillan.